Everything that you do on the Internet can link back to your ‘brand’ or domain name. If you are posting in business forums, social networks, blogs, or article directories using your domain name in your signature file or ‘author bio box’, it will create back-links from that site to yours. Back-links show the search engines that you are engaged in your business so they do not hesitate to send their customers to your links.
The cycle continues as everything you do online is associated to you – for example you may establish yourself as an expert in your field if your articles and blog posts are informative, interesting, and hence have value. Note here that straight spam-type advertisements are never pleasant or attractive to anyone. It is not to say you can’t advertise or promote your business in your content, but it should be discreet and be in the context of information rather than ‘pushing’.
Another thing that goes aroun