Don’t be intimidated either by acronyms like ‘SEO’ or big words that sound technical like ‘Search Engine Optimization’ (SEO). ‘There is nothing to fear except fear itself’ and in fact fear of the unknown can really be the only obstacle that keeps us from doing what we need to do. This is a shame when there is actually nothing to fear. As they say, ‘this is not rocket science’ – that is it is not difficult – you just need to become acquainted with the concepts. It’s actually simple if you will just look at it rather than to assume you ‘don’t know how’ or ‘can’t do it’.
Sometimes there is more than one way to approach things. In the case of an Internet business everything revolves around getting customers the same as any business offline. While list building (leads and prospects) is important and one way we should be going, we should also give some energy to learning how to generate free traffic from the search engines like Google.com,