It could be that one reason life presents challenges is that we would be easily bored if it didn’t. Another reason some believe is that overcoming difficulty builds character and makes us stronger. There is probably truth to both those beliefs. So certainly starting a new business, while not ‘rocket science’, is going to present some obstacles.
One major obstacle is mindset – whether it is your own negativity or those who are close to you – your spouse, family and/or friends. For some reason they are going to be the most critical, and where you might expect a supportive and affirming atmosphere, you are likely going to encounter negativity about your new venture.
Another real true theory that is relevant here is ‘fear of the unknown’, and maybe that is what scares people and makes them so wary of going out on a limb to tr