The main reason people fail at online business is said to be because they quit too soon, without giving it a fair chance. The underlying reasons for this are that they (a) Believe there is some sort of magic about the Internet that will allow them to succeed by osmosis; (b) Want something for nothing, meaning they are not willing to really work at it. (c) Do not actually have a realistic plan of action that includes investing their time and effort; (d) Do not treat it seriously as they would a job.
Let’s examine each of these things in a little more depth.
(a) Belief in magic. It is true that some terminology may lead someone to feel that things will be a lot easier and faster than they really are. This is where normal people should employ whatever common sense and logic they may have. Understand that the statements are addressed to the public at large. There is a broad
