It is likely you have thought about starting your own business before – off-and-on, over the years. Maybe it is when you realize how sick you are of your routine; maybe when you want to buy something and then realize you are not making enough money; or maybe when your boss looks down his nose at you.
The only problem with fantasies is they are not real; not until you make them real by taking action. Fantasies are good up to a point because they may compel us to do something to make them happen in real life. It is a pretty individual thing how long it will take you to really have a realistic plan to start a business. By the time you actually ‘just do it’, it may have taken several turns and twists.
One really good rule of thumb is to find a business that has a market. Great to be innovative and unique, but what you want is a mass response. Being different is great, but unfortunately it is what is the status quo that generates business for the most part – w